Hegemony

House prices

• The dominant or hegemonic view is that high house prices are good.
• Lots of coverage – with high prices almost always presented as a good thing. Mostly positive stories.
• Stories generally presented from perspective of people who already own homes rather than those hoping to buy them – a classic example of the angle favouring the wealthy or ruling class.
• Very little reference to the fact that house prices and risky mortgages contributed to the major economic crash in 2008.
• Little coverage of the impossibility of buying a house for young people.
• However, columns, blogs and comments present different opinions that contradict the dominant or hegemonic view (often written by younger people) 

The royal family

- The royal family is an dominant or hegemonic view, we have to accept it within the society, this is purely because the royal family are the ones who are in control of the country. 

                                             

The sun had the royal wedding of Prince William and Princess Kate Middleton on the front page, and as a black women is reading it, it shows everyone was into this, showing how everyone wants to know about them and cares about what is happening in their lives as people are reading into it, despite reading is an newspaper is an old method of finding out information. Many people watched the royal wedding live on T.V and some went near to where the royal wedding was, people came from worldwide, to attend this wedding. This shows how dominating the wedding was, and how much attention it had gained. 

                          

Here is an image of the Princess and Prince, on their wedding day and in front of them all they see is millions of people, some whom have came from around the world just to attend this wedding, and some who are just local.  

                                                    

Daily mirror, had Kate and William on the front page, when they had there "little prince" the fact that it is on a magazine, it shows how much of a big issue. 

The sun, also had included the fact the royal family had a baby, the headlines stated "the baby formally known as Prince George Alexander Louis of Cambridge" there was an image of the baby in large, and a smaller image of the parents holding the baby.

Cultivation theory

In today’s lesson we watch the opening scene of ‘Top Boy’ which consisted of several positive and negative representations of youths in today’s society, as within the first minute there were 4 positive things and only a minimum of 1 negative representation. The positive representations were of when the boys came home after school, which showed they’re not “typical gangsters” or “street boys” as the majority of the public would refer to school boys as. Moreover, the way they were dressed was very relaxed, which is what is expected from kids when they arrive home from school. Furthermore, another positive aspect was when the boy tries to find his mum in the house, showing his concern and how worried he was. Furthermore think links in with Gerbner’s cultivation theory, as youngsters would watch this, and they would be able to learn how to behave. Furthermore, the more an audience watches or lives in a TV world, the likeliness are they’d believe the representations which are presented within the series. The cultivation theory is the argument that watching television may influence viewers’ ideas of what the everyday world is like. Cultivation theorists argue that television has long-term effects which are small, gradual, indirect but cumulative and significant. There was a scene were a group of boys met and using foul language and one guy giving drugs to another. This shows how negatively they’re portrayed through the use of their speech and actions, this is a dangerous representation of young people, as if you were to see them doing this on the road people would feel scared and feel as if they’re around dangerous people. Overall in the first 10 minutes of Top Boy, I had found 22 positive aspects of young people and 25 negative aspects of young people. This comes to show that there are roughly equal amounts of both sides,