Globalisation

1) Is our news influenced by American cultural imperialism? What examples can you think of?

I believe the news is influenced by American cultural imperialism, as the American news company CNN, were providing the Americans 24 hour news updates, this was done to keep them all informed of everything happening around the world. This has been developed in the U.K, as SKY now provides 24 hour news for the British audience, to keep them informed and up to date with what is happening around the world. Furthermore, if you look at CNN's website and compare it to SKY's, they are exactly the same, SKY had copied CNN's layout, suggesting the Americans influence the cultural imperialism. The Americans hold great power over the movements the U.K make, as the U.K looks up to America, and they do so many similar things as America. 

2) Has the increased globalisation of news improved the audience experience? How? Why?

I believe globalisation of news has improved the audience experience, as the audiences have more choice of how they can view their news, as of the technology available, audiences can view news through their mobile phones, laptop, tablets, iPad's, games consoles and many more ways. Rupert Murdoch said, the world is changing, newspapers need to adapt, as the internet holds more power, and newspapers are out of fashion, and people no longer purchase them as much as they did years ago. Furthermore, audiences are able to get news much more quicker, which allows us to be aware of what is happening quickly, and allows action to be taken.

However, it could be argued that globalisation of news hasn't improved the audience experience, as news is becoming less local, and more worldwide as everyone receives news from around the world, it could lead to audiences being lost and them not being interested. As, the news audiences are receiving is around the world news, and they are being informed about what is happening in their area constantly, so it isn't frequent news about their own area.

3) Has globalisation benefited or damaged major news institutions? How? Why?

Globalisation has benefited major news institutions, as there are journalists in every country, this suggests institutions no longer need a journalist in every area, as of the large institution links being made, and news can be published around the world from other journalists. Furthermore, there are also citizen journalists, who record things they see from their mobile phone and they could publish the news. 

However, globalisation has damaged major news institutions as it is harder for news institutions to stand out, when your away from large companies, this is because most news is always similar but it may be laid out differently, or may be published at different times. Also, Ealing Gazette being a prime example of a local newspaper, it is going out of business, as nobody purchases this any more, as people receive news through different sources of technology, through the internet.