How has new and digital media changed the ways in which information reaches audiences and what are the implications (48 marks)
New technology
- iPads and smartphones: give a statistic (Convergence)
- Broadband speed - 3G, 4G - updated - video content
- Impacted T.V news - CNN, BBC
- Money aspect' The Sun & The Times= PAYWALL. Daily Telegraph and The Guardians= FREE we receive information through Twitter for free
- 80/20 rule: Paretos Law: 80% audience and 20% institutions
- Bumler&Katz: Surveillance (using media to get what we need) e.g we don't need to watch the weather man on the news, can just see how the weather is on our smartphones
- NewsValues: Galtung&Ruge: what used to be considered as important has changed due to N&DM. **Immediacy** QUICKER news spreaded out. Print and TV report in numerous of ways. Celebrities death news on twitter' e.g: Paul Walker-> twitter.
- UGC: if someone puts a bad comment on The Guardian, they remove it straight away as they don't want people reading that. This links to Marxism: Institutions have control of what we view. Hegemony still lives!
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